Enhanced Ecommerce
and Web Tracking Service

Enhanced eCommerce is by far the most advanced feature of Google Analytics, it provides both a very broad overview of how the business is doing as well as detailed product and transaction-level information allowing for a deeper analysis.

Enhanced eCommerce is a set of dimensions, metrics, and reports, which combine to provide you with a fairly complete view of how users are interacting with your products in your web store. Get greater insight into online shopping behaviors including funnel visualization, landing page reviews, conversion rate optimization, and granular product tracking.