Conversion rate optimization (CRO) is a process of optimizing your website. It’s supposed to encourage more visitors to complete a particular goal and, subsequently, increase the conversion rate. When it comes to eCommerce, the purchase is the ultimate goal.
CPO is important because it allows you to lower your customer acquisition costs by getting more value from the visitors and users you already have. By optimizing your conversion rate you can increase revenue per visitor, acquire more customers, and grow your business.
With our conversion analysis process, we’ll go through and identify weak points within your sales funnel. With better insights come opportunities to increase conversion rates and make more of your existing traffic.